Research- Key generic features

I looked through the analysis of American country and pop band music video and found many significant things that happen in the majority of videos. I analysed six videos and came up with these main generic features-

Angles
There are many close ups on the main singer and focus on the singer and a blur is added to the back picture. The band members are always shown as middle shot.

Camera Work
The camera worked used was a steady shot using the tripod to support the filming. Dolly wheels are also used to maintain a steady tracking shot.

Mise-on-scene
Within this genre they always have a guitar in the video. The country and western artists are often presented wearing boots and a dress.

Continuity
In eighty percent of the music videos I deconstructed they used short clips rather than continuity. The other twenty percent present a story within there music video which followed through in chronological order.

Research- Genre mood board

This is a mood board of typical conventions of a American country and western band. The main themes of this genre is guitars and bright colours.

Research- Deconstruction of digipak

This is a deconstruction of the album 'Sunny side up' by Paolo Nutini. I chose this album because Paolo Nutini is known for his good music and the use of guitars. I will follow this through into my music video by including the guitar in the digipak and video by making it a prominent feature.

This is the front cover to Paolo Nutini's digipak.
The picture is a man (meant to be Paolo Nutini) in cartoon form sitting in a cafe eating breakfast looking totally oblivious to anything around him. We know this because he is eating while sitting next to a swarm of flies paying no attention to his surroundings.
In the back picture there is a rainbow this is a mix of all the colours and a child floating away with some ballons giving the CD a unrealistic feeling.




His name is writting in large white with red boarder writting across the top of the CD so you know who it is and the album name underneath is orange letters. The colour orange connotes a sense of energy, meaning there is energy in his songs and warmth. In the background to this CD there is his guitar proped up against the wall this shows he takes his guitar everywhere with him.
The colour scheme used on the back is yellow, red and green.
The colour yellow symbolises happiness and joy suggesting his CD gives joy.
The colour red symbolises love and passion this shows he has love for his music
The colour green symbolises nature. It is the easiest color on the eye and can improve vision. It is a calming, refreshing color bringing the outisde into his music.

On the left hand side he uses a red colour for the back scheme and puts the song lyrics to his songs this way he his fans can sing along to his songs and understand the meaning for his music. The title for his songs are in capitals and bold yellow.
On the right hand side there is a picture of paolo nutini standing in a green field with trees with his guitar symbolising its his most important object within his music.





This is the middle page of his digipak booklet. This shows all pictures from paolo nutinis life and fans. Showing the listerners that he is just like a normal person even though he's famous.








This is the back of the digipak they have used the same colour patterns as the front of the album and the name of artist and album name.
They have listed all the song names throughtout the album on the back in order of the

Research- Deconstruction of digipak

This is a deconstructions of the 'digipak' for micheal buble. I chose him because his music and image are of the genre I am focusing on for my media product (American country/Pop) with guitars.

This is the front cover to micheal buble's album, it uses a frame shot with his hands and the yellow name strips framing his face, they do this to symbolise micheal as the most important part of the album. They use the yellow colour becasue it connotates the sun which is bright and gives light to the world symbolising his album is bright and fun.

The picture on the left is another frame shot in the door way this also shows him relaxing in a holiday location with the parm tree in the side of the shot.

Micheal is wearing a suit which conveys smart and official showing the listerner he is serious about singing and making music.

On the right and side the background colour changes and has a yellow colour effect to the background. He numbers each song title and in bold blue writting he puts the titles to each of his songs in order of them on the CD. Underneath the title he writes all the companies and names of people who helped to put the song together which gives a feel of care and gratification.

This is the back to the digipak, the main focus point to his back page is the happy picture of MB smiling. This gives his fans a warm feeling to see he is happy. The back colour is a grey/white which is a clear colour to make full focus on MB.

Through the middle they have listed all the songs throught the album so they can choose which song they'd like to listern to easily.

In small writting they list producers and co-producers who helped put the album together. This is in small font so it doesnt take concentration of the main point of the CD.

The CD for the album has a white clear background with a gold sign strip across the bottom with his name and album name. The is because gold is a precious metal, the color gold is associated with wealth and value and he wants to portray that his able has value and is precious.

At the top of the CD he has the songs listed for the album.

Throughout this digipak MB uses a colour scheme of yellow and blue.

The yellow symbolises cheerfulness and is a gre eye catcher. The yellow gives the CD a calm feeling and he has done this because he wants his fans to feel relaxed while listerning to his CD, rather than using a dark,dull colour which would give the wrong impression of MB songs. He wants listerners to feel happy while listerning to his music.

This is the firs thing you see when opening the CD case, this straight away is a major eye catcher. He uses a range of colours because it is a away of getting you to think this is a fun CD before you have even brought it, a very good selling factor- capture the customer before they have even heared it.

Permission Request for use of song.

We emailed both record companies for The Band Perry and Never shout Never to see if we would get consent to use there original song.

The Band Perry- Republic Nashville.

Never shout Never- Warner Brothers Records.

We emailed each company: Switching Name of song and Band.

Dear Sir or Madam

For our ‘A’ Level Media Studies coursework we have to make a music video to accompany a song. For our project we would like to use Can't Stand it by The Band Perry and are seeking your permission.

The resulting music video will not be used for commercial gain, will be hosted on a private coursework blog and also rendered on to DVD for the attention of our teacher and the coursework moderator. Should we not hear from you to the contrary within 14 days of the date of this email we will assume that your are happy for us to use this music under a fair use arrangement.

Should you require any further information please contact our teacher, Mr Scargill on scargill@guilsborough.northants.sch.uk

Yours faithfully

Francesca Linnitt

Ollie James

Research- Final Music Video Decission

Background information-

The Band Perry is formed of two boy and one girl who are all brothers and sisters. The group is an American country/Pop Band and there main instrument is bass guitar. The group signed to Republic Nashville in August 2009 and has released two singles: "Hip to My Heart" and "If I Die Young in the US, Hip to My Heart is being released in the UK in october 2010."

Research- Into song Ideas

We researched into songs of our social group, but deicded we didnt want to choose a song in the charts and wanted to find a upcoming song because we didnt want our target audience to have a pre-concived image of what was in the music video. We decided to look through Youtube and music sites to find new songs by unknown artists this took a lot of research and listerning to different music genres to come to a choose of a few songs when norrowing the videos down we choose two song which where different and could have two completely different videos too, we found this idea of searching for a song very successful and come to a overall descission by asking the songs social group which song they prefered without showing them the offical video.
The two songs we asked people to compare were:
The Band Perry- Hip to my Heart
Never Shout Never- Can't stand It

The overall favourite song was 'Hip to my Heart' by The Band Perry which is being realeased in the UK at the end of October 2010.

Research- Prilimary 2

Research- Preliminary

We decided to make our own verision of the Katy Perry - I kissed A Girl. We used this research time to try new ideas and see what would look good and effects we could add to our really music video. We decided to use this song because it suits my perticualar social group.

We wearn't very pleased with the video we had made for our research into music videos, this was because it was set in school atmosphere and didnt give of a realistic vibe
We decided to do another preliminary idea to a different social group outside of school to see if it gave a more realistic effect rather than a home video.

Research- Group Decission.

I have decided to work in a group of two we both feel this would benefit us both.

The advantages of this is we can organise are work/filming times alot quicker instead of informing a large group and having to find convenient time for us all to meet. This also give us more tasks to complete individually which would let us gain more experience within media.
By working in a pair we can combine ideas and find out what is best for our target audience.

Another reason for choosing Ollie as my pair is because he is very good at effects on the computer and camara techniques, we're as I'm better at story boarding ideas and finding different ideas which could make a good music video, and deconstructing other products. This way we could combine are qualities and form a high quality music video.